Earning our clients’ trust is at the root of our company ethos and central to how we make decisions on behalf of clients; always acting with integrity to achieve the best long-term outcomes. At the core of achieving this goal is a deep understanding of just how hard our clients have had to work for their money. This insight drives our new advertising campaign.

Regardless of what you do for a living or where you are in your career - the chances are that you have put in the long hours, paid your dues, made sacrifices and dealt with all kinds of pressures.

From our television commercial to our radio ads, our billboards to our online films, we have endeavoured to create a campaign that will stand out for its honesty, simplicity and raw authenticity. We have thus featured real people in their real jobs wherever possible.

Click here to watch our television commercial.

We invite you to visit our campaign microsite – becauseitsyourmoney.com – where a series of short films shines a light on the lives of three ordinary South Africans. As the stories of a fireman, a professional golfer and a businesswoman show, it doesn’t matter what one does for a living, everyone works hard for their money.

You work hard for your money.
We make sure it works hard for you.